The service provided by Consileon was professional and comprehensive with a very good understanding of our needs and constrains.

Wolfgang Hafenmayer, Managing partner, LGT Venture Philanthropy

Technical quality of staff offered, capability of performing various project roles, as well as motivation and dedication to the project (... [...]

dr Walter Benzing, Head of development B2O, net mobile AG

I would highly recommend Consileon Polska to any partner seeking these qualities of work and culture.

Karl Lohmann, Itellium Systems & Services GmbH

Firma Consileon Polska jest niezawodnym i godnym zaufania partnerem w biznesie, realizującym usługi z należytą starannością (..)

Waldemar Ściesiek, Dyrektor zarządzający IT, Polski Bank

The team was always highly motivated and professional in every aspect to perform on critical needs of our startup environment.

Denis Benic, Founder of Ink Labs

Salesforce in Automotive


Description: Handling CRM system, mailing campaigns, Cloud Page creation and management of requirements.

Key topics:

  • Preparation of system requirements for the implementation of a new CRM system and its interfaces with related systems.
  • Supporting the implementation of new functions of the CRM system to improve the client’s business processes.
  • Support in the migration of data and processes between the client’s systems, while maintaining all system and business dependencies.
  • Data clean-up, deduplication and update.
  • Support in handling CRM system for commercial and passenger cars departments.
  • Preparation of cloud pages for marketing purposes (e.g. fairs, collecting leads, tester community, etc.).
  • Managing mailing campaigns, mass and personalized (customer journeys).
  • Analysis and segmentation of target recipient, support in campaign planning.
  • Designing dashboards and reporting regarding the effectiveness of campaigns.
  • Business and technical consultancy by certified experts in the field of Salesforce Service Cloud and Marketing Cloud.

Business goals:

Increase in car sales by building a long-term relationship between the car manufacturer’s brand and cars owners:

  • Implementation of advanced and modern solutions based on Salesforce in the field of online marketing.
  • Implementation of profiled marketing campaigns and improvement of communication (Newsletter).
  • Migration to a new CRM system (Salesforce).


  • Operational activities mainly within the German market.
  • Analysis and requirements management for implementation of a new CRM system at the international level.


  • Preparation of requirements for migration to a new system, based on the existing, poorly documented infrastructure.
  • Defining new and updating existing business processes due to the requirements of the new CRM system and GDPR regulations together with roles definition resulting from them.
  • Building solutions for non-standard applications of the CRM system.

Evaluation of results:

In recognition of our competence and commitment, the client decided to continue operational work with our team in the new CRM (Salesforce) implementation scope.

The Customer

One of the largest German automotive manufacturers.

Sectors: Automotive, IT, Services

Type of organization: Corporation


Methodology: Agile, ITIL

Roles in the project: Analyst, Consultant, Datamanager, Support, Team Leader

Locations: Szczecin, Wolfsburg

Model of cooperation: Consulting, Dedicated team, Nearshore

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